Analysis of KICKICO – Platform for Cryptocurrency Crowdfunding Campaigns - Crush Crypto

Analysis of KICKICO – Platform for Cryptocurrency Crowdfunding Campaigns


  • Project Name: KICKICO
  • Token ticker: KC
  • Website
  • Whitepaper:
  • Hard cap: 100,000 ETH (ICO contributors own 74% of total token supply if hard cap is reached)
  • Soft Cap: No soft cap
  • Conversion rate: 1 ETH = 3,000 KC
  • Maximum market cap at ICO: US$41 million if hard cap is reached assuming current ETH price of $300
  • Bonus structure: A bonus from 0.5% - 13% for larger contributions
  • Pre-sale or whitelist available: Pre-sale of 5,000 ETH already reached
  • ERC20 token: Yes
  • Timeline: Start from August 29, 2017 (GMT+3) and end on September 29, 2017 (please refer to KICKICO's website for most up-to-date information)
  • Token distribution date: Immediately after contribution
Watch our video summary (video is 7:53 long)

Project Overview

What does the company/project do?

KICKICO is a platform for automated and independent fundraising campaigns including ICOs, pre-ICOs, crowdfunding and crowd-investing campaigns. The goal is to allow anyone to go in and create their own campaign in a few simple steps without requiring technical knowledge.

KICKICO is built using Ethereum-based smart contracts, removing the intermediaries in traditional fundraising such as banks, payment systems and other regulators.

At the initial launch, only BTC and ETH will be accepted on the platform. Other cryptocurrencies and fiat money (USD, EUR, etc.) will be accepted at a later date.

Below is an example of two recently completed campaigns. As you can see, KICKICO’s interface looks very similar to Kickstarter or Indiegogo:

KICKICO completed campaigns

KICKICO aims to solve the problems relating to crowdfunding and ICO:

Crowdfunding market problems

  • Traditional crowdfunding platforms such as Kickstarter and Indiegogo do not accept projects from regions where they do not have presence. KICKICO’s platform allows money transfers to take place anywhere around the world, as long as there is Internet.
  • According to KICKICO, existing crowdfunding platforms charge high commissions (15-20%) and creators are left with only 60-80% of the funds raised and may end up failing to deliver on their promises. In contrast, KICKICO charges only a 4% fees.

ICO market problems

  • The ICO market is becoming increasingly popular but it is still highly fragmented and developers need to create their own landing pages and publicity campaigns from scratch. KICKICO aims to consolidate the fundraisers, campaigns and potential investors. There is no other platform that currently supports pre-ICOs, ICOs or crowdinvesting campaigns all at the same time.
  • KICKICO aims to provide a platform that is intuitive and easy to use without requiring technical knowledge or the creation of their own cryptocurrency or tokens. There is no need for campaign creators or backers to make new cryptocurrency wallets - the platform creates everything automatically during the user registration process.

How advanced is the project?

Below are the past milestones reached for KICKICO:

  • 2015: Project architecture development, prototyping, seed funding received, platform development.
  • 2016: KICKICO Alpha version released.
  • March 2017: Platform integration with blockchain. Blockchain beta version released.
  • June 2017: Smart contract deployment. Pre-ICO reaches its hard cap of 5,000 ETH.

Below are some of the scheduled roadmap (you can read the complete list here):

  • September 2017: KICKICO public launch.
  • October 2017: Cryptocrowdfunding chat-bot version 1.0 and salesforce CRM integration to be launched.
  • November 2017: Crowdfunder community launch.
  • 2018: Reward system launch, mobile app development, integration with additional platforms in Ethereum ecosystem, crowdfunding blockchain fund launch.
  • 2019: KICKCOIN payment system API integration, stock exchange and mobile apps public release.
  • 2020: API for standalone crowdfunding campaigns.

What are the tokens used for and how can token holders make money?

Contributors to projects under the KICKICO platform would receive a certain percentage of their contributions in KC token as reward.

Below are a few sample use cases for KC token.

  • KICKICO projects have the option to accept KC tokens as a form of payment.
  • Payment for a review: projects planning to raise funds on KICKICO can spend KC tokens to obtain review services from the KICKICO community to ensure the project looks professional and is ready to go.
  • Moderation before launching: before and during the fundraising period, KC tokens can be used for moderation services.
  • Visibility: KC tokens can be used to get in KICKICO’s publications so as to increase the visibility of projects.-
  • Payment for translation and proofreading services.

As KC tokens can be used for services before and during fundraising, as well as as payment for KICKICO projects if they are enabled, the more usage of the KICKICO platform, the more valuable KC tokens should be.

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The team is based in Russia and currently has 11 members. Below is the bio of the key members of the team:

Anti A. Danilevski, Founder and CEO – extensive background in game design and development, and in crowdfunding and online community building. He started the largest crowdfunding community in Russia and has 7 years of experience in implementing crowdfunding projects.

Alexander Petrov, Co-founder and CFO – entrepreneur and private investor with expertise in the wholesale/retail trading space. Invested in KICKICO in 2015.

Andrew Perepelitsa, Co-founder, CTO and Solidity Developer – 12 years of experience in the IT industry with expertise in systems development, enterprise application integration, and business process automation.

Dmitry Raskladka, Chief Business Developer – 10 years of experience in software development and advertising. Previously worked in RedKeds, a creative agency in Russia.


  • The crowdfunding industry is large, and if KICKICO is successful, it can become a leader in a large and growing market.
  • Network effect is present. The more users / projects KICKICO has, the more valuable the platform is.
  • The blockchain/cryptocurrency industry is growing quickly. It makes sense for small-sized blockchain projects to raise money through KICKICO because KICKICO is the only blockchain-based crowdfunding platform.


  • KC tokens’ biggest use case is the ability to use as payment for KICKICO projects. However, the acceptance of KC is entirely voluntarily by the individual projects. So if those projects choose not to accept KC tokens, the tokens won’t have much utility.
  • I don’t think companies will use KICKICO’s platform to launch their own ICO. A multi-million ICO hosted on a Kickstarter-styled website just doesn’t look professional.
    • I believe that similar to Kickstarter, KICKICO is more suited to smaller scale fundraising projects.
  • It seems like the biggest advantage KICKICO has over the major players is the fees. However, KICKICO is not necessarily cheaper than current solutions. For example, Indiegogo charges 4% (same as KICKICO) when crowdfunding goal is met.
  • In the white paper, KICKICO mentioned that projects with deep pockets now dominate the crowdfunding platforms. However, I would imagine that the same is also true for KICKICO – projects with a large budget can make their campaigns more professional with more PR and marketing.
  • KICKICO is a two-sided platform which means that in order to be successful, KICKICO needs to attract both projects and contributors at scale quickly. Fundraising in cryptocurrency may create another hurdle that makes it more difficult for users to get on-board.


Overall, I dislike this ICO for its short-term potential and am neutral about its long-term potential. Our thoughts of the tokens for short term and long term are as follows:

For short-term holding

Not good. The hard cap of 200,000 ETH is too high and allows everyone who wants to contribute into the project to do so, leaving no unmet demand to prop up token price.

For long-term holding

Neutral. The success of KC tokens hinges on 1) the success of the KICKICO platform, and 2) whether KICKICO projects accept KC tokens as payments. Since crowdfunding is a rapidly growing industry, there are a lot of competitors in this space already. I am not sure if KICKICO can beat the existing, more established competitors.

For more information about the ICO, please visit the following links:



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