Crusher of the Month – Cosmo Coin – July 2018 - Crush Crypto

Crusher of the Month – Cosmo Coin – July 2018

In the Crusher of the Month series, we will write about a coin/token that we have the most conviction in each month. The time frame will be around 1 month, or until we publish the next Crusher of the Month. In July 2018, our Crusher of the Month is Cosmo Chain, ticker COSM.

Cosmochain is a beauty platform that connects customers that buy cosmetics/beauty products and create related contents such as blogs, images and videos, and reviews with companies (brand/ manufacturers / distributors) that require different sorts of beauty related database.

Within this blockchain-based beauty platform that integrates existing beauty communities, social media, and marketplaces, COSM tokens will be given out to participant as rewards.

Through the COSMOCHAIN platform, the team aims to solve the unmet needs of both companies and customers: 

  1. difficulties to find real information over fake/manipulated one as sponsored, 
  2. difficulties to benefit/monetize from contributing to data collection or contents creation, 
  3. issues regarding insecurity of personal information shared online, 
  4. difficulties to measure marketing ROIs from the influences to the conversion, 
  5. difficulties to get real target user data for better R&D and manufacturing, and 
  6. absence of real targeted, personal market places to reach potential fans of the products/brands.

The project is backed by a Korean team which owns Reduire, a cosmetic product brand which can be found in Lotte Department Store in Korea. The project is also partnered with Huiseoul, a mobile platform for skincare counseling and product purchases with 2.5 million monthly active users.

The project conducted its ICO in May 2018 and COSM tokens started trading in the following month. Investors of the project include Hashed, Blockcrafters Capital, Lemniscap, GBIC, and more.

With a market cap of $17 million, we believe that the project is currently undervalued and will be repriced once the pilot program is launched.

Why do we like it?

Unique Combination of Korean Market, Cosmetics and Cryptocurrency

Koreans are receptive of cryptocurrencies, with the highest adoption rate in the world. Korea is also one of the world’s largest beauty market where various local brands and influencer-based beauty contents are actively created and shared globally. We believe that this project would not take off as easily in other countries.

Cosmochain will soon be releasing its very own beauty platform COSMEE at the end of August 2018. It will initially be pilot launched in the form of a mobile application where users will be rewarded coins for their various participations.

The expected participants of the pilot program will be 30,000 strong, and users will be able to earn COSM tokens for their information curatorial activities.

Low Market Awareness

The project has not generated much market awareness. During the crowdsale, the hard cap took a while to reach. Perhaps due to the team and investor base being mostly from Asia and the lack of marketing, not many Western investors know about the project.

The project was also not listed on CoinMarketCap until a few days ago. Combining the low market awareness with the lack of large exchange listing the token (it is currently only trading on Hitbtc, LAToken, and UEX), COSM tokens are trading at below ICO price.

We believe that with the pilot program launching in a month whereby 30,000 participants will be able to earn COSM tokens on the platform, the project will gain awareness as more usage happens. Network value will also increase as the platform gains more traction.

Disclosure: We have a position in this project.

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